Here's just a fraction of what's inside and what it might mean for your business:
Everybody Knows You're supposed to use testimonials to get more sales, right? WRONG!
The easiest way to create major demand for what you're selling.
8 "black ops" psycholocial positioning triggers that make you magnetic to your best customers.
One of them is "FOBIDDEN". How to deploy the other seven, revealed on page 17.
How to become a CELEBRITY AUTHORITY in your marketplace.
Why you should NEVER send your traffic straight to a sales message - even if they already know you.
Discover what it is and precisely how to deploy it on page 40.
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