What is in the course?
Module 1: Mindset, Fear & Lack of Confidence (Yes, You Have a Lot to Offer)
- How to Adopt the Right Mindset when you are afraid you “don’t have anything to offer” the influencers and VIPs in your industry.
- How the most successful business owners and entrepreneurs focus on “giving” to people in their networks, and why if you focus on what you can get from others 100% of the time, you are less likely to be successful.
- How to Overcome Fear of Failure and Fear of Rejection, even if you are shy or introverted.
Module 2: Time Management
- How to build relationships when you don’t have a lot of time, work a second job, have a family or don’t have a lot of free time
- How to use software tools to eliminate time-wasters and become more productive.
- How to use high-leverage tools and activities to make the most efficient use of your time you have available.
Module 3: Your Conversations Lists
- How to Create Your “Conversations Lists” – 3 separate lists of the people, organizations and events which will drive the key relationships you develop and nurture. These lists will become the “relationship roadmap” that guide your direction in the next 12 months.
- How to determine who goes on your Conversations lists.
- How to take an “80/20” approach to evaluate which organizations are the best use of your time, which groups you should drop out of, and which groups are a total waste of your time.
Module 4: How to Use Social Media in 15 Minutes/Day
- How to use social media to “warm up” the influencers and VIPs you want to connect with.
- Why you should build relationships that do not “scale” first, and only later scale up your relationships.
- How to make the most efficient use of your time so you can use social media with laser focus and surgical precision (so you’re not wasting all day of Facebook).
- How to “hack” social media tools like Facebook, LinkedIn, Twitter, and blog posts to get on the radar screens of the influencers you want to meet.
- A bonus “mini-course” on how to use interviews to get access to VIPs while providing valuable and timeless content marketing.
- How to use interviews to make a good impression on the influencers and VIPs you interview, and how to follow up later to deepen the relationships and continue the conversation.
Module 5: How to Master Face-to-Face Networking
- How to overcome nervousness and talk to virtually anyone, even the big “players” and major influencers in your industry.
- How to get better at mingling in social situations, even if you are shy or introverted.
- The
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mistake people make when they meet a VIP face-to-face – and how to overcome it. - How to use the “sincere compliment strategy.”
Module 6: How to use Email
- How to use email marketing software to manage relationships with hundreds or thousands of people at the same time.
- How to send “cold emails” to influencers.
- Specific scripts you can use to reach even the most hard-to-reach influencers.
Module 7: How to Create a Follow-up System
- How to use relationship management software (if you choose to) to manage past relationships and give yourself “prompts” to remember to follow up.
- How to optimize your “follow-up system.”
Module 8: How to Create ROI and Optimize Your System
- How to create your proprietary “Monthly Accomplishments Review” worksheet.
- How to set monthly strategic goals and monitor those goals to ensure you remain on track.
- How to implement your proprietary “Results and Revenue” worksheet.